Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in a purchase.
While some traditional marketing methods may be becoming obsolete, SEO is here to stay in 2021. Whether you invested with a Sacramento SEO expert early or are just getting started, it can still be a major driver of traffic and leads to your website.
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
Core Web Vitals, introduced last summer, are a set of metrics related to speed, responsiveness and visual stability. Google has defined these as the Core Web Vitals: Largest Contentful Paint: The time it takes for a page's main content to load. An ideal LCP measurement is 2.5 seconds or faster.
With Google introducing Core Web Vitals as a ranking factor in 2021, page experience metrics can no longer be ignored.
“Websites and businesses need to prioritize for them to ensure they don’t fall behind their competitors,” AbuAli said. “Make the most out of insights provided via tools such as Lighthouse and Crux API. Everything from page speed, mobile-friendliness, rendering, image optimization, and security protocols need to be optimized for.”
How quickly and smoothly pages load.
How soon pages become responsive to user interactions.
How easy a website is to use and navigate on mobile devices.
The safety and security of a site’s connection as users are browsing through it.
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